APAHM with Dr. Martens
For Asian American and Pacific Islander Month 2022, Dr. Martens chose to collaborate with creatives of the AAPI community to showcase their journey, influences, and creative process. One of them was me!
Role: Freelance Illustrator
★ Creative Direction
☆ Painting
In partnership with Dr. Martens for APAHM, I decided to paint things that were nostalgic to me - the Kewpie Mayo baby and white rabbit candy! These are from memories of growing up with Asian grocery stores and being inspired by vibrant packaging to this day. This is also a nod to my Vietnamase name, Thỏ, which means rabbit!
In addition to creating a custom pair of Docs, there was also an artist feature/Q+A.